Please contact your Administrator to change your authorization settings.
The Role
The Marketing Manager - Price Optimization will play a key role in supporting the Product Marketing team's efforts to build and execute comprehensive marketing strategies. The Marketing Manager will become proficient in their understanding of Pricing Optimization solutions including Expert Claims Review, Claims Editing, Out-of-Network Pricing, In-Network Pricing, and Open Access Pricing. This individual contributor will closely align with the Product Marketing, Product Management, Segment Directors, and extended marketing partners to inform through research, build, project manage and advance product launch and customer adoption initiatives.
The ideal candidate will be a business-savvy marketer who can translate broad strategy goals and objectives into trackable projects that deliver on Price Optimization go-to-market needs. Their marketing expertise will include conducting secondary research to inform campaign planning; structuring and managing marketing programs and campaigns; developing content outlines and storylines for market awareness and customer assets; and maintaining insight-driven value propositions and messaging.
To succeed, this candidate must be resourceful, comfortable working independently, and hold strong ownership of their projects, while demonstrating working knowledge of marketing domains including social media, digital, email nurture and sales enablement. Prior experience in or the ability to quickly gain a deep understanding of the healthcare payer ecosystem, claims processing and provider networks landscape, and payment integrity to support expansion of existing products and launch and commercialization of new products is critical to the role.
Responsibilities
Inform and support the development and execution of strategic marketing plans to drive awareness, adoption, and revenue growth for Price Optimization solutions.
Engage in and project manage market research and interpretation of results to identify customer needs, market trends, and changes across the competitive landscape.
Build strong collaborative relationships with cross-functional teams to include product management, sales, and operations to define product positioning, messaging, and go-to-market strategies.
Assist in the creation of compelling marketing collateral such as product presentations, datasheets, case studies, and whitepapers to support sales efforts and educate customers.
Help manage product launches and awareness campaigns from conception to execution, including coordinating internal and external stakeholders, deadlines, and report outs.
Inform demand generation campaigns across multiple channels including digital marketing, email, events, and webinars to grow awareness and pipeline influence.
Interpret marketing campaign performance and ROI, leveraging data and analytics to inform how product marketing can optimize marketing tactics to drive continuous improvement.
Assist Price Optimization Product Marketing Directors scope, document, and execute product specific customer education campaigns to drive product adoption.
Monitor competitive activity and market dynamics, identifying opportunities and threats to inform product roadmap, positioning, and strategic decision-making.
Manage list pulls and other data related projects as required.
Requirements
Proficient in effectively managing complex projects
Strong collaboration and relationship-building skills to build cross-functional partnerships in a matrixed environment
Experience in translating insights and strategies into effective integrated marketing tactics
Strong written and verbal communication skills to help articulate customer and business needs and product value proposition
Critical thinker capable of producing applied insights and problem-solving
Self-starter and quick learner with the desire to learn new tools and techniques
Agile, able to deliver high-quality results under tight timelines
Familiarity with healthcare industry and payer landscape a strong plus
Experience in B2B technology or professional services marketing a plus
Preferred: 2+ years' experience in B2B healthcare marketing, advertising, product, or related field
Ability to travel as needed, not exceeding 20%
Education
Bachelor's degree required
#LI-JB
#LI-Hybrid
As a leading payments company in healthcare, we guide, price, explain, and pay for care on behalf of insurers and their members. We're Zelis in our pursuit to align the interests of payers, providers, and consumers to deliver a better financial experience and more affordable, transparent care for all. We partner with more than 700 payers, including the top-5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, over 4 million providers, and 100 million members, enabling the healthcare industry to pay for care, with care. Zelis brings adaptive technology, a deeply ingrained service culture, and a comprehensive navigation through adjudication and payment platform to manage the complete payment process.
Commitment to Diversity, Equity,Inclusion, and Belonging
At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.
Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.
Accessibility Support
We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com
SCAM ALERT: There is an active nationwide employment scam which is now using Zelis to garner personal information or financial scams. This site is secure, and any applications made here are with our legitimate partner. If you're contacted by a Zelis Recruiter, please ensure whomever is contacting you truly represents Zelis Healthcare. We will never asked for the exchange of any money or credit card details during the recruitment process. Please be aware of any suspicious email activity from people who could be pretending to be recruiters or senior professionals at Zelis.
Zelis provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.