Company:Kraft FoodsCurrent Opportunities (0) Company Website Location(s):3110 Cherry Palm Drive, Suite 300Tampa, FL 33619 Map Location Phone:(813) 744-2636Fax:(813) 744-2783Industry:Wholesale / Retail Trade (non-computer)Size:500 or more |
Company OverviewOverviewKraft Foods (NYSE: KFT) is a global leader in branded foods and beverages with 2004 net revenues of more than $32 billion. Built on more than 100 years of quality and innovation, Kraft has grown from modest beginnings to become the largest food and beverage company headquartered in North America and second largest in the world, marketing many popular brands in more than 155 countries. Our Vision Helping people around the world eat and live better. Our Strategies Build superior consumer brand value — Deliver more product benefits to consumers at the right price compared to the competition. Build shopper demand through superior customer collaboration — Enhancing the relationships we have with our trade partners to achieve success with consumers. Transform the portfolio — Accelerate the shift in our product portfolio to better align with key consumer and customer trends, and the fastest-growing channels and demographic groups. Expand global scale — Increase our business internationally, especially in the fastest-growing developing countries around the world. Drive out costs and assets — Create a leaner cost structure and make better use of our assets to generate savings we can reinvest in brand building. Strengthen employee and organizational excellence — Develop organizational capability and support employees in meeting the business challenges in every region, business and function around the world. Act responsibly — Continue our long tradition of integrity and support for the community, and engage in the societal issues that are most relevant to our business. Our Business Segments We report our financial performance by seven segments: US Beverages US Cheese, Canada & North America Foodservice US Convenient Meals (includes pizza, meats and meals) US Grocery (includes desserts and enhancers) US Snacks & Cereals (includes biscuits, salted snacks and cereals) Europe, Middle East & Africa (EMEA) Latin America & Asia Pacific (LAAP) Heritage of Leading Brands The Kraft brand portfolio is one of the strongest of any packaged goods company with more than 50 $100 million brands and five one billion dollar brands - Kraft cheeses, salad dressings, dinners and other products, Jacobs coffee, Oscar Mayer meats, Philadelphia cream cheese, and Post cereals. Our superior brand portfolio includes many well-known products that have earned the trust and satisfaction of millions of consumers worldwide. Our global brands are: Kraft, the number one cheese brand in the world, as well as our best-known brand for salad and spoonable dressings, packaged dinners, barbecue sauce and other products: Philadelphia, the world’s number one brand of cream cheese. Jacobs and Maxwell House coffees. Toblerone chocolates. Oreo cookies. Ritz crackers. Crystal Light/Clight and Tang beverages. Employees We have more than 98,000 employees operating in 70 countries worldwide. Facilities Our worldwide headquarters is located in Northfield, Illinois, US. We have four global core research and development centers: Banbury, United Kingdom; East Hanover, New Jersey, US; Glenview, Illinois, US; and Tarrytown, New York, US. Three regional research and development centers: Battle Creek, Michigan, US; Madison, Wisconsin, US; and Munich, Germany. And two geographic research and development centers: Curitiba, Brazil and Melbourne, Australia. We have 192 manufacturing and processing facilities worldwide. Corporate Responsibility We recognize that our business success is only sustainable if it maintains and strengthens the economic, social and environmental foundation on which it is built. At Kraft, we are committed to responsible business conduct and we constantly strive to stay in touch with society’s changing expectations of us to determine where we can make a meaningful difference. We focus our efforts in seven areas: Agricultural Supply Base Contributions and Communities Environment Governance/Compliance and Integrity Nutrition, Health and Wellness People Quality and Food Safety Kraft Cares Kraft is committed to making a difference in the communities where we live and work, contributing more than $86 million in food and financial support in 2004 to non-profit organizations throughout the world. Worldwide, we have two main focus areas - hunger relief and healthy lifestyles. We also provide grants to organizations for arts access programs in the US, and environmental sustainability programs outside the US. Additionally, Kraft works with US-based and international organizations to provide food and financial support to aid victims of natural disasters and other crises that occur in communities around the world. History The history of Kraft dates back to 1903, when with $65 in capital, a rented wagon and a horse named Paddy, J.L. Kraft started purchasing cheese at Chicago's Water Street wholesale market and reselling it to local merchants. From that first idea of selling wholesale cheese to stores, Kraft has been a company built on innovation. Through the years many people have contributed to the success of Kraft - and its numerous predecessor companies, some of which trace their heritage back to the 1700s. These contributions have resulted in numerous breakthrough ideas, such as the 1898 introduction of the Uneeda biscuit, which featured the first "inner-seal" packaging; the 1906 launch of Kaffee Hag, the first decaffeinated coffee; the 1927 introduction of Kool-Aid, the first successful powdered soft drink; the 1950 introduction of Kraft Deluxe, the first commercially packaged process-cheese slices; the 1995 launch of DiGiorno Rising Crust pizza, revolutionizing the frozen pizza category; and the 2004 introduction of the Tassimo hot beverage system. Kraft Foods Online For more information, visit our website at http://kraft.com |